The Most Important Components to On-Page SEO
The average person spends just 15-seconds on a web page. If your page is dull, slow, or glitchy, visitors will probably peace out pretty quickly.
Optimizing your website's on-page experience means being strategic about how the page looks, how it's navigated, and how it functions.
So, how can you make people want to click and spend more time on your page? Check out some of Bantam's tips for boosting on-page optimization for SEO. These practices will help your website give off a more welcoming, come-in-and-stay-awhile kind of vibe.
Tags on Tags on Tags
There are many different types of digital tags that matter for SEO. Let's go over some of the basics.
Meta Tags: These provide search engines information about your page. These can improve SEO by letting the search engines know how your content addresses user intent.
Title Tags: Title tags are what users see in search engines and at the top of their browser. A good title tag will help your content stand out from the rest. It should give visitors a sneak peek into what you're all about, and tempt them to click on your link.
Heading Tags: These help organize content on your page by sectioning off the different parts of it. Each heading tag should summarize the point of the content and add order to the page.
There are cool online tools to help create relevant, concise tags for your content and optimize how your tags will appear to users. Overall, tags should give users a strong idea of what the content is. If your tags are relevant, concise, and descriptive, you'll make users want to learn more.
For the sake of readability, your content should look good and organized. Chances are, visitors are skimming your page fairly quickly, so having an order to things will help them process the page easier. Check out some simple ways to spruce up your on-page organization.
Add headers and sub-headers to section off your piece. Keep different parts separated so that visitors are guided through your page.
Use bullet points and lists. This helps order content and makes important pieces stand out more. It's so simple - oh look, we're even doing it right now! Doesn't this make it easier to process these tips?
Establish a hierarchy of information. Put the most important pieces of content first so that visitors are given the essentials front and center.
Experiment with different text sizes, fonts, or orientation to make certain things stand out more.
By spicing things up on the page, you make the viewing experience better for your user. You can create the flow of information so that it's more effective and interesting. The substance of your content is obviously most important, but it also should be easy on the eyes.
Let's Link Up
Adding internal and external links is a huge component of boosting SEO.
Internal links point users to other content from the same website. They're an effective way to connect content, create content hierarchies, and promote or repurpose content. By being strategic about internal links, you can create an ecosystem of content from your site that will help organize your site better, making it rank higher on search engines.
External links point users to other content from different websites. External links are a chance for you to flex on your expertise or connections. Show off by linking content that you used in research, or name drop by linking to big-name websites you're connected to. External links help build the authority of your content and prove it's legit.
Bring out the Multimedia
Spice things up by adding images, videos, and other media to your page. Everyone loves a good chart or info-graph, and visuals are proven to help people understand information better.
But, make sure your page has only high-quality images. Low-quality images and images that take too long to load will make your page laggy and glitchy. Users and search robots alike both are not fans of this. Provide only the sharpest images and most fresh JPEG for your users.
Fast and Furious
Most people are quite impatient. Nobody wants to wait around for the spinning loading wheel to complete. If your page is slow, people will leave it. Search engines are similar, they will rank slow-loading pages lower. In the world of SEO, slow and steady does not win the race. Page speed matters.
Likes, Shares, Retweets, Double taps - oh my!
Prioritizing social sharing options is a great way to improve SEO strategy. Include links to Twitter, Instagram, Facebook and LinkedIn at the bottom of your content to make it easier for visitors to share your work. Make it easy for people to share your content around the social media world. If more people share your content, more people will see your content, and it'll rank higher on SEO.
Focus on these aspects of your content and you'll create an on-page experience that will make visitors want to leave a five-star rating if they could. Your page is home to your content and should provide a welcoming, clean, and worthwhile experience to those who visit it.
Want even more tips and tricks for SEO? Check out more of our SEO content here.