• Natasha Kalergis

The Best Hashtag Research Tools

Updated: Dec 9, 2018

Research and discover the most meaningful hashtags for your social media strategy using these 10 tools.

One of the best ways to encourage user interaction and content– both of which greatly benefit your brand– is through hashtags. Social media thrives and relies on user engagement and interaction, and hashtags empower brands to generate and shape social conversations as well as user created content.

Whether you are using a branded hashtag for your business or jumping in on a trending topic, there’s a lot to know about hashtags! The Bantam Team has made a list of their 8 favorite hashtag tools for maximizing social media success going into 2019.

1. Hashtagify

Hashtagify claims to be the most advanced search engine for Twitter; searching for and locating trending hashtags, and finding the ones that will be most relevant to your audience. It can, for example, tell you the top ten hashtags related to your brand or to a current event.

Hashtagify also has a Hashtags Lab, which is updated daily to keep up with the current trends, and can be monitored by your social media team to see if there’s a trending topic that you can jump in on.

2. HootSuite

HootSuite, one of the biggest names in social media management, helps monitor and schedule your content across multiple social media platforms.

Create customizable reports and evaluate activity across your social media channels with their Twitter Profile Overview report, which allows you to track a specific hashtag and it’s mentions for a specific time frame.

It’s now easier than ever to monitor the conversations happening around keywords with these hashtag streams.

3. Talkwalker

Talkwalker is a pretty great free tool—you can track brand hashtags and mentions across social media as well as a social listening tool. Track keywords off social media and create a daily or weekly alerts that let you know about mentions of your keyword in the news, on blogs, or online, even in radio, TV, and print.

Follow your hashtag off social media and into the rest of the of the internet!

4. RiteTag

Words and phrasing matter. Sometimes, even once we’ve done all the research, it’s still #exhausting trying to decide which hashtag to go with. RiteTag will help your team decide.

Our favorite feature that they offer is their instant feedback on hashtags. All you have to do is enter in two hashtags, even if they’re nearly identical, and RiteTag will show you the hashtag strength via color indicators.

5. Mention

Looking to track mentions of your brand and its hashtags across social media ... in over 40 languages ... in real time?

Get straight to the conversation and user content and filter out irrelevant content with their keyword tracking with specific hashtags alerts. You can also choose keyword combinations or exclusions from your results!

Need a 101 refresher when it comes to using hashtags in your social media strategy before jumping in? Check out our article, "The Beginner's Guide to the Hashtag" to get started!

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