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What do you think of when you hear Facebook marketing? Advertising on Facebook extends beyond newsfeed ads and fan pages. Some businesses harness the Facebook Messenger application to interact with customers as well. While this model may not suit all businesses, it provides a quick...

Facebook is one of the most powerful tools on the planet. It entertains us after a long day at work when we only want to watch cat videos. It connects us with old friends and those we love halfway around the world. It mobilizes grassroots...

Remember the days before social media? People typically learned about new brands and products through ads or word of mouth. According to Hootsuite, word of mouth still attributes to anywhere from 20 to 50% of all consumer purchasing decisions. People will buy based on advice from...